04 September 2015
MLA’s ‘You’re Better on Beef’ promotion, launched in March, aims to give consumers ‘permission to eat’ beef more often. The campaign 
highlights beef’s nutrients and how it helps people get the most out of their day.
To extend the campaign to regional Australia, ‘The Beef Brigade’ was developed - a community engagement program that shows the benefits of beef to the health and wellbeing of communities. The Beef Brigade, headed up by former Wallabies legend Nathan Sharpe, encouraged regions to tell MLA why their community is Better on Beef and what local project they need completed to make their community the best it can be.
A judging panel scoured through the entries to pick nine towns to go into the running to have their project completed by the Beef Brigade. Targeted digital media will encourage people to vote for the project they think should win.
Visit www.beefbrigade.com.au/gallery/ to watch the nine finalist entries and cast your vote.
