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New deal for Kangaroo Island wool producers to get story out to the world

Posted August 04, 2015 14:49:00

There is paddock to plate, but what about paddock to body?

A group of Kangaroo Island wool producers have signed a deal to help consumers link their latest woollen purchase back to the farm.

Kangaroo Island Wool has signed up with Australian Wool Network, with the project called DNA - "direct network advantage".

The program will see special labels on products made from the South Australian island's wool.

The group's chairwoman, Christine Berry, said other programs showing the origin of a product had been very successful in South Australia, and this was another opportunity for consumers.

"From the farm, from the property, from the sheep on Kangaroo Island, through to the garment and consumers will have a little swing tag with a QR code on it and they can put their phones on it and get a little video of our sheep on Kangaroo Island," she said.

Ms Berry said producers were looking forward to buying products made from their own wool.

"It is really nice that we can brand our own garments," she said.

"Wool would just go off our properties and we would know who bought it, but we had no idea where it went or what it was made into, so we will get feedback on what they want and lengths and strengths and yields and all the bits, so it will be nice."

Topics: rural, agricultural-crops, wool, livestock, sheep-production, port-lincoln-5606, port-pirie-5540, kingscote-5223



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